Nova IVF Opens Advanced Embryology Lab in Lullanagar, Emphasises Embryo Safety

  • Embryo quality determines at least 40-60% of the result of IVF treatment.

  • Enhancing embryo safety through advanced technology.

Nearly 1 out of 6 couples face infertility across India, impacting both male and female equally. Male factor infertility now contributes to nearly 40–50% of infertility cases, while specialists are also seeing at least 30% of younger women in their late 20s and early 30s presenting with poor egg equality reflecting changing reproductive health trends. Addressing this growing need, Nova IVF Fertility, Lullanagar, has launched an embryology laboratory built to internationally accepted standards.

Equipped with advanced incubators, AI-assisted sperm and embryo assessment, electronic witnessing systems and continuous air quality monitoring, the facility is designed to help in embryo development, enhance patient safety and support more precise IVF outcomes.  Advanced safety systems such as RFID-based electronic witnessing, stringent quality control and continuous monitoring help ensure every embryo is handled with the highest level of precision and safety. Equally important is transparency. Patients receive regular updates on embryo development, and every critical step is verified, reassuring couples that their embryos are handled safely and accurately throughout the treatment journey, helping reduce anxiety during what is often an emotionally overwhelming process.

Dr. Rupali Tambe, Fertility Specialist, Nova IVF Fertility, Lullanagar, said “The importance of laboratory precision is reflected in the journey of Meera and  Rajesh   42 and 43 years - (both the names changed for privacy) who had been struggling with infertility trying to conceive their second child.  The journey involved a carefully designed personalised IVF cycle, where we strive our best to use couple’s own gametes, where medically possible.  stimulation protocol and drug dose were individually planned around her age and ovarian reserve. Given the couple’s advanced age, the embryology team used sperm-selection, genetic testing and identified the most suitable embryo, leading to a positive result in her very first IVF cycle. Due to the woman’s advanced age, single embryo was transferred to avoid risks during pregnancy. The case highlights how personalized clinical care, supported by advanced IVF Lab, can improve treatment outcomes even in complex fertility cases”

The IVF Laboratory is the heart of a fertility treatment as the embryo quality determines at least 40-60% of the result of IVF treatment. The laboratory provides highly controlled conditions where eggs, sperm and embryos are nurtured during the most critical stages of treatment.

Dr. PGL Lalit Kumar, Head Embryology & Scientific Director, Nova IVF Fertility, said, "In an IVF Lab, we are replicating what mother nature does in the womb. We follow all processes as per the ART Act 2021. We take utmost measures to ensure embryos are being safeguarded. To prevent the risk of gamete and embryo mix ups, we have implemented electronic witnessing system, a precision led technology in place, which monitors the gametes and embryos at all steps of IVF process. We also provide intense training to our embryologists across 120+ centers in 75+ cities in our embryology training academy in all practical aspects required in an IVF Laboratory. As ethical and transparent fertility care providers, we completely understand the emotional impact that a couple can undergo during IVF treatment and take utmost care to honour that trust through the highest standards of care, transparency, and scientific precision."

Aspects couples must look for before choosing a fertility clinic

It’s very important to select a clinic that is registered under the ART Act. The clinic must be transparent in success rates, pricing. IVF can never have 100% guarantee; it depends on individual to individual. The quality standards of clinicians, embryologists (IVF lab scientists) are critical. Choose clinics that provides counselling, both financial, clinical and psychological to make your treatment holistic.



Got a story that Healthcare Executive should dig into? Shoot it over to arunima.rajan@hosmac.com—no PR fluff, just solid leads.